1. Who we are

R.M.Williams (“we”, “us” and “our”) is the controller of the personal information described in this policy when you use www.rmonlinevip.com, place an order or contact our customer service team.

For privacy questions, rights requests or data protection complaints, contact info@goodsales-service.com.

2. Information we collect

Depending on how you use our website, we may collect:

• Identity and contact information: name, email address, telephone number, billing address and delivery details.
• Order information: products purchased, order number, price, currency, delivery status, returns, refunds and customer-service history.
• Payment information: payment method, transaction status and limited payment references. Full card details are generally collected and processed directly by our payment providers rather than stored by us.
• Account information: login details, saved preferences and account activity, where account features are available.
• Technical and usage information: IP address, device and browser type, operating system, approximate location derived from IP, pages viewed, referring page, timestamps, cookie identifiers and website interactions.
• Communications: emails, messages, reviews, survey responses and information you provide when asking for support or making a complaint.
• Fraud and security information: signals used to verify transactions, protect accounts and identify suspicious or unlawful activity.

We normally collect information directly from you, automatically through the website, or from service providers involved in payments, fraud prevention, delivery and website operation.

3. Why we use your information

Where we rely on legitimate interests, those interests include operating and improving our store, providing effective support, preventing fraud and protecting our rights. We consider whether those interests are overridden by your rights and freedoms.

4. Cookies and similar technologies

We use cookies, pixels, local storage and similar technologies to operate the basket and checkout, remember preferences, maintain security, understand website performance and, where permitted, measure or personalise advertising.

Strictly necessary technologies may operate without consent where the law allows. We will request a valid choice before using non-essential cookies or similar technologies where consent is required. You can accept, reject or change non-essential cookie choices through the website’s cookie controls. Rejecting non-essential cookies should be as easy as accepting them.

5. Marketing communications

We may send marketing by email only where we have permission or another lawful basis under applicable electronic-marketing rules. You can unsubscribe at any time using the link in a marketing email or by contacting us. Opting out of marketing does not stop service messages about an order, account, security issue or policy change.

We do not share your information with unrelated third parties for their own direct marketing unless you have clearly agreed.

6. Who we share information with

We share only the information reasonably necessary with categories of recipients such as:

• e-commerce hosting, cloud, website support and data-storage providers;
• payment processors, banks and fraud-prevention providers;
• warehouses, fulfilment partners, postal operators and couriers;
• customer-support, email, analytics and advertising providers, subject to cookie and marketing choices;
• professional advisers, insurers, auditors and potential purchasers of our business; and
• courts, regulators, law-enforcement bodies and public authorities where disclosure is required or permitted by law.

Service providers that process information for us are expected to use it only for authorised purposes and to apply appropriate safeguards.

7. International transfers

Some providers or recipients may process personal information outside the United Kingdom. Where UK data protection law applies, we use an appropriate transfer mechanism, such as UK adequacy regulations, the UK International Data Transfer Agreement, the UK Addendum to approved standard contractual clauses, or another lawful safeguard. You may contact us for more information about the safeguards relevant to your information.

8. How long we keep information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including legal, accounting, tax, fraud-prevention and dispute-resolution requirements. Retention depends on the type of information and the relationship:

• order, payment, return and tax records may be retained for the period required by applicable accounting, tax and limitation rules;
• account information is generally kept while the account remains active and for a reasonable period afterwards;
• customer-service and complaint records are kept long enough to resolve the matter and support legal or operational requirements;
• marketing information is kept until you opt out, consent is withdrawn or it is no longer needed; and
• technical logs and cookie data are retained according to security needs and the lifetimes disclosed in our cookie controls.

When information is no longer required, we delete or anonymise it unless retention is required by law.

9. Security

We use reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure. These may include access controls, encryption in transit, service-provider checks, monitoring and staff procedures. No internet transmission or storage system can be guaranteed completely secure.

10. Your data protection rights

Depending on the circumstances, UK data protection law may give you the right to:

• request access to your personal information;
• ask us to correct inaccurate or incomplete information;
• ask us to erase information;
• restrict or object to certain processing;
• receive certain information in a portable format;
• withdraw consent at any time, without affecting earlier lawful processing;
• object at any time to the use of your information for direct marketing; and
• raise concerns about solely automated decisions that produce legal or similarly significant effects, where applicable.

These rights are not absolute and exemptions may apply. Email info@goodsales-service.com to make a request. We may ask for proportionate information to verify your identity. We normally respond within one calendar month, subject to lawful extensions for complex or numerous requests.

11. Data protection complaints

You may complain about how we use your personal information by emailing info@goodsales-service.com with the subject line “Data Protection Complaint”. Please explain what happened, the information concerned and the outcome you are seeking.

We will acknowledge a data protection complaint within 30 days, take appropriate steps to investigate it, keep you informed and communicate the outcome without undue delay.

You also have the right to complain to the UK Information Commissioner’s Office (ICO). Visit ico.org.uk/make-a-complaint for current contact and complaint information. We encourage you to contact us first so we have an opportunity to resolve the concern.

12. Children

Our online store is not directed at children, and we do not knowingly collect personal information from a child who is not legally able to provide it for the relevant purpose. If you believe a child has provided personal information to us inappropriately, contact us so that we can investigate and take suitable action.

13. Third-party websites

Our website may link to services we do not control. Their privacy notices apply to information collected by them. We encourage you to review those notices before providing personal information.

14. Changes to this policy

We may update this policy to reflect changes in our services, providers or legal requirements. The latest version will be posted on this page with a revised “Last updated” date. If a change materially affects how we use information, we will provide additional notice where required.

15. Contact us

Last updated: 1 September 2026